The social media space has been an attractive investment opportunity over the past four or five years, and some of the leading companies in the sector generated triple digit rewards for early stage investors. Facebook (NASDAQ:FB) is up 118% at time of writing on its IPO in May 2012, and, similarly, LinkedIn (LNKD) is up 186% on its May 2011 IPO. Twitter (NYSE:TWTR), while not quite as rewarding as those mentioned and having demonstrated much higher volatility, is also up about 15% from its November 2013 IPO. Future gains are far from guaranteed, however as, as those who remember MySpace will be well aware, things can change quickly in the social sharing sector. An organization whose future success relies on the social whims of the tech savvy can be a risky position to hold. One thing is relatively certain, however. Whoever ends up leading in the space, social media is here to stay.
There is one company that offers exposure to the social media space, but has a business model that also offers protection from the potential turnaround in a company like Facebook's popularity. That company is IZEA (NASDAQ:IZEA). How does the company afford its investors this protection, how is IZEA performing at the moment, and what can we project going forward?
How do we play our cards from here?
Slowly and cautious, being a lower float stock. We have all seen the extreme pop and drops on the price.
We have to act correctly reducing our exposure as much as we can.
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